THE HANDS-ON WEB SITE DEVELOPMENT WORKSHOP

In this seminar you'll learn...

Preparation is one of the key secrets to Web site success. Starting without a clear picture of where you want to go and what you want to accomplish makes it that much harder to put together a site that´s content-rich, user-friendly and a magnet for repeat visitors. We´ll show you what you need to know before you start designing, including:
Once the planning and logistics are covered, it´s time to start the creative portion of the process. For the rookie and experienced developer alike, there are important choices to make: For example, should you begin writing HTML code yourself, or does an editing tool like Dreamweaver CS3 suit your purposes better? Which provides the most flexibility and features, and do they justify the expense? In this session, we´ll give you the information and perspective you need to answer these questions and make the right decision every time. You´ll learn:
Having the best Web site content in the world matters little if people can´t—or won´t—read it. In this session, you´ll learn the fundamentals of creating visual impact on the Web without distracting from your all-important message. We´ll show you how to make your Web site "sticky"—so people stay there once they find it—and user-friendly—so they come back again and again. You´ll learn which site features surfers love and which ones send them clicking off to another site. We´ll also teach you:
There´s nothing that chases potential customers away from your site faster than pages and pages of nothing but text; on the other hand, static images don´t always provide the pizzazz that you need either. To make the cutting-edge impression that will make your Web site stand out from the crowd, you need to bring your graphics into the 21st century. In this session, we´ll teach you how to create images that will load quickly, and also show you the latest animation techniques, including:
In this session, you´ll find out how to take your Web pages to the next level by creating amazing Web images. You´ll learn which formats to save your files in for optimum image quality for use in Web pages. Also included in this session ...
In this session, you´ll learn how to incorporate video and audio into your Web pages. You´ll also experience the fast, fluid workflow of Adobe Flash® CS3 Professional software. Flash is the most advanced authoring environment for creating rich, interactive content for the Web. In this session, you´ll find out about ...
Great content and outstanding visuals form the basis of a great Web site. Now it´s time to add that extra dimension to your Web pages—interactivity—using the latest and greatest design tools available. In this session, you´ll learn about the amazing power of scripting and what it can do to make your site a Web surfer magnet. You´ll learn everything you need to know about:
Once you´ve decided to establish an on-line presence for your company, you have many options to consider ... there´s a bewildering array of Web-related services available, with a range of price tags to match. How do you know which vendor, product or service is right for you? When is choosing a higher-priced option the right choice, and when is it simply throwing your money away? Once your creation is launched, you´ve got to concern yourself with maintenance, upgrading, data collection, usage monitoring and other Webmaster responsibilities, including tracking hits to the site and making sure the people visiting your site match your target audience. In this session, you´ll discover what it takes to make the right choices when selecting a Web hosting company and how to manage your Web site once it´s up and running. You´ll also learn ...