THE CONFERENCE ON INNOVATIVE MARKETING

In this conference you'll learn...

If you think every great marketing idea is totally original, get real! Clever adaptation of winning concepts is the cornerstone of marketing success. Ready to see the best? On this idea-inspiring ride through the marketing "hall of fame," you´ll see stunning examples of jaw-dropping campaigns devised by marketing´s most innovative companies. Go ahead—borrow any of these high-voltage strategies and killer techniques and launch your next marketing initiative into a whole new stratosphere.
Whew! The competition is a fast-moving target and there´s so little information about them readily available—how can you ever hope to outfox them? Great battle plans begin in this session, in which you´ll learn how to get the inside line on your competitors. Find out where to look for previously hidden facts and figures, how to evaluate your competitor´s strengths and capitalize on their weaknesses. And how to apply what you learn to your own marketing—to keep the competition from eating you for lunch.
Every creative team can use a creative kick in the pants. This freewheeling session will turn the heat up a notch and send imaginations soaring! It´s crammed full of mind-expanding techniques to lead your team out of tired thinking ruts. Learn how the very best teams crank up early meetings, draw out more contributions from more people, navigate around "it won´t work" attitudes and build a liberating environment where ideas bounce off the ceiling.
Compelling, stop-´em-in-their-tracks marketing materials are an absolute requirement in today´s cluttered marketplace. But "shout power" isn´t enough—to be effective, your materials must drive home a tightly focused message and hit the bull´s-eye. This high-energy session picks the brains of top creative talent to nail down how to boldly position your product, build drama into words and art and stir up emotions—so that cash registers are ringing.
Advertising guru David Ogilvy once said, "When you´re not having any fun, you´re not producing good advertising." If your work environment is ho-hum and stifling, this session will spark new ways to loosen up, have some fun and produce amazing work you didn´t realize you had in you. Attend and learn how to play with your ideas to make them sizzle, take ultraproductive mental vacations, make your sense of humor work for you and add the offbeat to team meetings. In no time, your office will become a work playground where great ideas gurgle up out of nowhere.
Want to be fabulously successful in marketing? Don´t even think about resting on your creative laurels. You´ve got to keep knocking out million-dollar ideas and pushing the marketing envelope. In this delightfully playful session, we´ll train your brain to be a creative idea factory where new stuff bubbles up continually. Gain a whole new perspective on how to generate phenomenal ideas on demand and under pressure, kick-start the flow of creative juices each morning, and live and thrive outside the comfort zone—where all innovative marketing happens.
The next time you get stuck on a project, idea or problem, don´t kick the cat or bang your head against the wall. Unplug your thinking channels with this arsenal of wonderfully imaginative methods and start a deluge of fresh, new ideas. In this inspired session, you´ll discover how to get rid of creative-blocking tension, fire up idea generation with deadlines and competition and turn "I can´t" thoughts into "I can." You´ll use these one-of-a-kind tips over and over to get beyond those frustrating days when your brain just won´t work. (Who knows? That could be tomorrow!)
Here´s a test: When the boss hands over a marketing challenge, do you see a headache—or an opportunity? Great marketing thinkers delight in finding the silver lining in marketing dilemmas. We challenge you to throw away traditional approaches to problem solving and walk on the wild side. Join this session and discover the magic that occurs when you reframe problems, challenge "sacred cows," practice "what if" thinking and refuse to accept the same old, same old. This is what breakthroughs are all about!
Have you been told all your adult life that you shouldn´t act silly or childlike ... take naps or eat ice cream at your desk? Bah, humbug—that´s the creative free spirit in you trying to get out! This session is a wonderful opportunity to get better acquainted with the creative you and find out just how innovative you can really be. We´ll play around, have some fun and let it all hang out while you muster up the courage to break the rules, see things in unconventional ways and stand up in the boat and rock it!
Are you one of the many people who don´t see themselves as creative and feel uneasy when expected to do things differently? The truth is, everyone has the natural ability to generate new ideas, solve baffling problems and even write and design. Don´t let negative self-talk hold you back. This session will build your confidence moment by moment as you shatter common myths about what creativity really is, identify your hidden talents and start thinking like the incredible marketing innovator you really are.
Fresh, targeted, innovative content—on-line customers can´t get enough of it. And they´ll keep coming back for more—if your site can deliver. This up-to-the-minute session is jam-packed with bold strategies for researching, writing and delivering killer content and turning it into a competitive edge. Learn how to create "sticky" columns and newsletters, keep content fresh and constantly updated, surprise browsers with unexpected topics, develop user-friendly formats and add sales-driving magnet power to your site.
Phenomenal on-line results—we all want them, but it´s harder than ever to find the pot of gold at the end of the rainbow. What can you do to your Web site—right now—to take it over the top? Start with this eye-popping peek at what´s hot on the Web and what´s working for the on-line heavy-hitters. This total immersion in the most creative Web marketing approaches to date will surprise—even stun—you. And load you up with a wealth of techniques and tips that will open the door to the big league.
Are you maximizing all the brand-building tools available to you for seamless, potent marketing? The standout approaches you´ll learn here for integrating your on-line and off-line media mix will take your marketing light-years ahead of where it is now. Attend this how-to session and learn to identify all the channels of communication with your market and design a compelling, overall message strategy. Get your point across with force, reduce your budget and build your brand into a megagiant.
Web marketing is evolving at a rapid pace and creative new marketing practices emerge every month. You may wonder, when are traditional marketing strategies the way to go and when should you pull out all the stops? This timely session will help you distinguish between what´s truly innovative—and what´s downright silly—and avoid wasting time, money and creative energy. Formulate a focused and sound plan to prospect, build new audiences, create leads, test new ideas—and set yourself apart from the pack.
You can throw out everything you thought you knew about marketing via e-mail. Permission marketing gurus are turning this simple tool inside out—and gaining phenomenal results. In this session, you´ll learn how to develop big-time, opt-in e-mail campaigns—the kind that consumers willingly accept and that send response through the roof. Explore red-hot techniques to customize correspondence on the fly, build relationships through frequency and test and optimize offers. Arm yourself to fight the fierce competition for the consumer´s attention—and win.