THE CONFERENCE ON WEB SITE DEVELOPMENT AND DESIGN

In this conference you'll learn...

What´s the secret to creating a Web presence or even a Web-based business—without wasting a lot of time and money? Do what the pros do ... plan before you create. This session focuses on the all-important planning stage that can make or break the success of your site. You´ll learn how to determine what you want your site to accomplish, measure your success, integrate the Web into your current marketing strategy, avoid costly setbacks and more.
Chances are you´ll need to call upon outside contractors to help you get your site set up. This session provides a framework you can use to select reliable, trustworthy contractors who will speed you toward your goals. You´ll learn what questions to ask, how to compare services, what to avoid in outsourcing work and more.
Once your site is live, you´ll want people to be able to find it easily—and that´s where a search engine can be a tremendous help. Where and how do you go about registering your Web site? What if you register your site and it doesn´t turn up? Is it really possible to get listed first? This session will help you work through the complicated search engine selection and registration process and introduce other important, but often overlooked, sites to pursue.
Imagine the possibilities for your company if you could create interactive Web pages where users could press buttons to make things happen ... type text and get instant feedback ... even perform calculations. Introducing JavaScript ... the scripting language that fuels today´s most successful interactive sites. Attend this session for a concise, nontechnical "crash course" on how to use its features and real-time applications to turn your site into a powerful two-way experience.
Your site may feature the most advanced technology and the sleekest design, but unless it´s easy to navigate and user-friendly, visitors won´t stay long and they definitely won´t come back. Attend this session and learn about navigation options that add functionality and user-friendliness to your site ... all the tricks that make it easy for visitors to reach your site and find what they want.
If you thought you had to be a programming expert to build a sophisticated Web site, you´ll welcome FrontPage 2000 with open arms. Attend this session and in no time you´ll learn how easy it is to make this powerful Web publishing package perform. Learn how to create beautiful Web pages loaded with text, tables, interactive forms and eye-popping extras—like hover buttons, video and music—that will move visitors to action.
Once you learn how to unleash the magic of GoLive, creating Web pages is fun and easy—even if you have no "tech" ability. You don´t even have to deal with HTML coding if you don´t want to—GoLive does it for you. Its easy integration with other Adobe software like Photoshop®, Illustrator® and LiveMotion™ makes it extremely easy to use. After attending this session, you´ll have a grasp on creating professional database-driven Web sites and new Web pages containing great graphics, forms, tables, GIF animations and much more.
Need to create a new site or overhaul an existing one? Macromedia Dreamweaver can tackle virtually any Web development task ... and this session will show you all the key features of this incredible software package. You´ll learn how Dreamweaver can automatically create multiple code sets that will work with new and old versions of Internet browser software. We´ll also show you how an interface feature of Dreamweaver allows you to work simultaneously in both text and design views.
Macromedia Flash gives you the ability to create a site that looks like it took thousands of hours and a team of computer wizards to put together—but the stunning results made possible by this software package take very little effort. In this fantastic session, you´ll learn how to create powerful animated effects that stream over the Internet to your remote clients with very little or no wait time. You´ll discover how you can create a complex Web site that can appear almost instantly on a remote client´s browser—unlike those slow-loading sites we´re all used to.
How do the top-notch Web sites manage to download quickly when they´ve got such stunning graphics? Don´t those gorgeous images always result in humongous files that take forever to show up on the user´s screen? This session will show you how to use Macromedia Fireworks to create professional-quality graphics that are smaller and more compact than you thought possible. You´ll learn how you can use Fireworks to create graphics that can be used by Flash for awesome animation effects ... and how you can animate using Fireworks alone.
What goes into the design of a standout Web site that gets hit time and time again? Unfortunately, you can´t rely on basic print design principles ... many of the basics don´t apply in a world where modems, network connection speeds, screen sizes, browsers and other challenges have changed the rules of the game. Learn what does work in this session, which uses the wisdom and experience of top Web designers to help you overcome the major graphic challenges you´ll face. Learn how to plan and organize your ideas, arrange text, handle titles and links and maximize space to create a site that delivers results.
Many Web publishers are intimidated by the thought of adding video, sound and other special effects to their sites. But multimedia can be the seasoning that makes a Web site so appealing to visitors. Attend this session and learn the nitty-gritty of the latest technologies and how to integrate your favorites to make the move from a static, text-based page to a lively, engaging experience.
Hypertext Markup Language (HTML) was great a few years ago, but its limitations quickly became apparent. Extensible Markup Language (XML) allows the Web programmer to go way beyond the limitations of HTML to create Web pages containing data that would be impossible to accommodate with HTML. This session will show you the ins and outs of XML and how you can quickly use it to solve most of the problems that you are currently facing using only HTML. You´ll not only come away from this session with an understanding of the simple syntax behind XML, but also the know-how that will enable you to use other applications to extract information from your XML files.
What does it take to create images that scroll across the screen ... icons that rotate ... key words that flash on and off? If you´ve ever thought that lively, moving graphics were beyond your capabilities, this session will quickly change your mind. You´ll learn how easy it is to create simple, animated GIFs to incorporate into your Web pages ... how to select the right area size and background ... and other affordable, flexible and easy-to-learn techniques that you can benefit from immediately.
This session will help you put the "icing on the cake"! It´s an hour packed full of tips, tricks and techniques on how to dramatize your pages with typography, color and images that convey excitement and professionalism. Learn how to import graphics and photos, create image maps, avoid common mistakes when incorporating color and many more secrets to creating a killer Web site.